Monday, October 15, 2007

Advertising tactics

Some would say this is advertising at its best. Some would say this is advertising at its worst. I don't think I need to explain why. So what say you, blog readers? How do you feel about this commercial? Is this a good way to sell beer? Could other companies who aren't as famous as Budweiser get away with this successfully? (Or did you not even know it was Budweiser that was being sold here...) Does this make you want to choose Budweiser over other beers -- and do you think it would differently impact someone who is less media-savvy than you are? As a consumer, how do you feel about the tactics used here? Leave your thoughts in the comments section.


David Press said...


(sigh). Besides the obvious pandering, I'm not sure Budweiser qualifies as beer.

Unknown said...

I had to retrieve this commercial via Youtube, but man, I am deeply offended. This has to be worse than "This is our country" Chevy commercials that illuminate clips on Ground Zero and Katrina. I mean, ugh, how exploitative!

Did this commercial even make it on- air?