Sunday, December 2, 2007

More ad targeting

"Ad targeting improves as websites track consumer habits" from today.

More info about behavioral targeting in ads. Why do I keep posting this stuff? Because you need to know. You don't want to be one of the people this woman is talking about in the article, do you?:

"You want to have enough targeting that a consumer notices the message and pays attention, but you don't want it to be so obvious that they are thinking (there) is targeting," said Tracy Ryan, professor of advertising research at Virginia Commonwealth University. "That would be scary."

Let me assure you... there is. Be a knowledgeable media consumer.

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