Thursday, May 22, 2008

Brand it up!

When you're thinking about good branding (I know, you're thinking about it ALL the time), consider how many brands you use in a day. Dear Jane has a great example here with the post "Fun with brands." That exercise is something you may even want to try yourself, on your blog, or website, or... spiral notebook?

Once you start thinking about the brands you use, pay close attention to which ones spring to mind first, and how they make you feel. We all know branding isn't just about a name and a logo - it's about what connotations the brand has for you, what characteristics you associate with it, etc.

When I think, "What brands do I use every day?," the first few that spring to mind for me are: Apple (yeah, my mac is sweet), Dove and Starbucks. (And that makes me happy, because Dove is Ogilvy's client, so that means we're doing a good job.) What about you, blog readers? What brands do you use every day? And what do they mean to you?


Anonymous said...

You know what I have found to be the most interesting thing with this? How my day in brands seems to resonate internationally. Doesn't matter where you are, you can understand my day and get a good chuckle out of it.

Unknown said...

I hear Ogilvy's a pretty good brand in and of itself! Congrats!!

Shady Creatures said...

So..lately the Sephora brand brings a sense of subtle anticipation, as it reminds me of the $25 bottles of shampoo I could buy. I mean, $25 for branded therapy? Who can say No to that?

At the same time the Barney's brand is not what it used to be. Maybe it’s something to do with the $1,000 open toe shoes I had to leave behind.

Anonymous said...

You should check out
I call it an experiment in Wikiality. What does a brand mean but what the consumer decides it means?