Friday, September 19, 2008

"I'm a PC"

As an extremely biased Mac user who helps create ads every day for a PC company which is not Microsoft (holla IBM), it's really difficult for me to like this ad. Actually, I really dislike it. BUT, I have to give Microsoft (actually, Crispin Porter ad agency) props for trying this campaign.

But what do you think, as someone less-biased than I am? Do you think this seems smug, whiny, cruel or maybe desperate coming from Goliath? Or do you think this is an important message to get across after all of Apple's attack ads? And probably most importantly, would this make you more likely to go out and buy a PC?

And what about those Seinfeld-Gates ads that were supposedly setting up this campaign? Crispin Porter and Microsoft are claiming the plan has always been to transition directly from those to this. It seems unlikely to me. What do you think?

1 comment:

DavePress said...

well, you're going to love this: http://www.boingboing.net/2008/09/19/microsofts-im-a-pc-a.html